 |
||
REBEL MARKETING SERVICES
Truly Integrated SolutionsThere's a lot of talk about "interactive" versus "traditional" marketing these days. But to be successful marketing is not an either or proposition. It's not a matter of being online versus off-line. Today, you must have a sensible mix of media, ideas, creativity, and messages. We create effective online and off-line communications. How do we do it? Typically, we start with a detailed review of what your company wants to project to the public - unless your company already has an established brand. In that case, we suggest getting customer feedback about the current reality of your brand and use that as a starting point. Public RelationsWe have extensive experience helping companies create brand, re-invent brand, save a brand, and maintain a brand. Using both traditional and interactive public relations strategies, we work with our clients to help them create their message, their identity, - their existence. And then we help them get recognized. We then create very specific media calendars using dynamic media planning software, direct relationships, and contacts within the press/media, as well as good old-fashioned guerrilla techniques to build a plan for our clients' PR efforts. There's a lot more to it than just writing a few press releases and putting them out on the wire. Our process is a continuous one to help reinforce the overall success of your company. REBEL Public Relations services include:
REBEL Interactive Marketing
What is the image you want your brand to project? You want to create a strong perception of the property or brand with a strong website design with strong visual impact, clear messaging and relevant content. Your website design will tell your user exactly who you are, immediately, and your website design should reflect consistency with all of your off-line efforts as well. A Web site is not a brochure, or a static piece of information, but instead a marketing and sales tool, that should be treated as such, and supported as such. Using your Web site as the backbone of all of your marketing, advertising, and sales initiatives is the most cost-effective, efficient, and user-friendly approach in marketing today. Your objective is to move a customer (prospect) through your interactive sales pipeline to conversion. With this in mind, content and navigation are the two most important aspects of your web site design. They draw visitors to your site and keep them there, learning about you and your service offerings, and finally, making the transition from visitor to customer. Interactive Marketing Options
Your website design should be used to create direct interactions with the visitor, with several calls to action throughout the website to actively convert casual browsers into interested potential customers. With regular assessments, your website can be optimized to be sure visitors are getting to the information they need quickly and easily and that the information contained within the site is always relevant. We recommend implementing a "trial and error" approach, using a limited set of placements that can be measured and used to determine what works best to reach your targeted audience. We'll create an initial Marketing Plan based on a 'snapshot' of your existing available data. And to insure your continued success, we offer periodic updates based on analysis of past campaign effectiveness. We'll also let you know if the demographics of your targeted audience change, so you can adjust your marketing approach accordingly. |
||
| Website design and logo design by Logoworks. | © REBEL Travel Corporation. All rights reserved. | |